YOU MUST NOT CALL IT PHOTOGRAPHY IF THIS EXPRESSION HURTS YOU

“When after the world premiere of ‘Fontana Mix’ in Milan in 1959 John Cage was asked if he still considered this to be music, he replied: ‘You must not call it music, if this expression hurts you’.” Rainer Riehn, “Noten zu Cage”, in Musik-Konzepte. Sonderband John Cage, ed. Heinz-Klaus Metzger and Rainer Riehn (Munich: text + Kritik 1990), 97–106, here 97.

You Must Not Call It Photography If This Expression Hurts You [beta] is a collective initiative that aim to disrupt, provoke, and parasitically infiltrate the traditional photographic discourse and propose alternative approaches that are critical, playful and sincere. It is a work in progress that can take the form of a (subverted) manifesto, a map, a guidebook, group therapy. Initiated by Marco de Mutiis, Katrina Sluis and Jon Uriarte, You Must Not Call It Photography invites for participation, theft and circulation – for the greater good of photography’s future.

Find more information, fill our manifesto and buy merch in our website www.youmustnotcallit.photography